All mobile phones can read timetable information but with smart phones / devices linking to the internet, that is where the advertising market is really developing.
With the growing use of QR Codes and NFC available within mobile technology, advertising companies are keen to exploit this medium.
Advertising has a long and honourable relationship with public transport and as concerns bus travel, adverts are prominently displayed at bus shelters and often on buses themselves. Next Bus Signs not only communicate travel information but provide ‘virtual real estate’ offering bus companies, and transport authorities the potential for ongoing revenue from commercial advertising.
Next Bus Signs are a minute fraction of the cost of installing and annual maintenance of one RTI box, they not only communicate travel information to the public but provide ‘virtual advertising real estate’.
More than that, these signs can make you money
This newly created extension of our precious landscape offers Council Authorities, PTEs and Bus Companies the potential to receive an ongoing revenue from commercial advertising, if they so wish. See the recent BBC web page: Mobile Mad Men.
For a view on how the advertising industry sees the development of displays containing the technologies found within the Next Bus Sign, see Mobile Mad Men.
Contact us and we will gladly discuss the next move.
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